Eryca Freemantle Consultancy
Stylish, mature, tried and tested beauty business consultancy.
Our consultancy service is for beauty & lifestyle brands wishing to expand into new markets. We have worked with and are endorsed by the UKTI – United Kingdom Trade and Investment now the DTI.
Who Do We Work With?
We work with strong, independent, unique beauty & lifestyle brands based across the globe for market entry.
To guide and support beauty & lifestyle brands effectively to communicate their brand message powerfully to their target audience. We achieve this through innovative use of conventional & unconventional media platform messages.
Our services position your brand in the minds of the consumers you seek to engage with. We help you communicate core brand messages to help you generate interest and expand your business across the globe.
Marketing Communications and Strategy
It is not what you have created it’s all about letting people know the value of what you have created.
Communicating value & understanding of your offering via media channels to an audience that needs it is what marketing communications is all about and leads to sales success.
Are you stuck in a rut?
Need to expand?
How? To where? In what area?
We can help.
How well is your brand viewed in the market? What is the consumer perception of your product/service? How does your brand stand up when measured against your competitors? We can help you drill down all the stats and use them to position your brand strongly within your chosen terrain.
We can identify who is the perfect match for your business and we will work with them to create & deliver content that works for your brand.
Market and Consumer Insight
Knowing your customer, your competitors and the market you’ll know exactly where your brand/product needs to be and be able to create sustainable income streams from new trends and emerging markets.
ABOUT ERYCA FREEMANTLE
Eryca Freemantle is well-known in the global circles of health, beauty and makeup, particularly for her campaign for the beauty industry to take a broader and more inclusive strategic position by ‘Embracing all Tones of Women’.
As an ambassador for Professional Beauty GCC and international contributor to Professional Beauty and Scratch magazines she is in demand across the globe and was recently featured in Forbes magazine. Eryca has presented at many international events, including Professional Beauty UK, UAE and South Africa, Olympia Beauty UK, Beauty World UAE, Makeup Ghana, Beauty Africa and SWAA in Nigeria amongst others.
Eryca has experienced some tough challenges both professionally and personally. A near-fatal road traffic accident left her with facial scarring and total hair loss, which could have been catastrophic for a beauty industry professional. Rather than forcing her to hide herself away, this incident spurred Eryca on to create her own solutions to the problems women of different skin tones face when choosing makeup.
Eryca’s career spans over three decades, during which she has worked with many people and organisations including:
Eryca is a former advisor on the panel for London College of Fashion and was selected as an advisor to the British Government on the 2015 ‘Body Confidence’ campaign.
Eryca understands the difficulties faced by the beauty industry in truly embracing and providing for all tones of women.
Through her Master Classes for beauty professionals, which are run in the UK, UAE, USA and Africa, Eryca educates her peers to enable them to extend their reach and improve business success and profitability under the ethos of ‘embracing all tones of women’.
She has delivered presentations all over the world including UK, Dubai, South Africa, Nigeria, Gambia, USA, The Netherlands and Ghana.