EMBRACING ALL TONES OF WOMEN
– ON LINE PROFESSIONAL COURSE LED BY ERYCA FREEMANTLE
EMBRACING ALL TONES OF WOMEN
This course is aimed at professionals in the beauty industry who wish to take their business to the next level, whether they are freelancers or beauty practitioners. Up-scaling and self-development are imperative to business development and longevity in the beauty business.
Beauty experts are expected to cater for all needs and all clients at all times. Best practice comes from confidence in your ability. We show you how to enhance your business – regardless of the size.
Duration 6 weeks
What is diversity?
This session looks at diversity from a beauty perspective, enabling participants to look at their own personal views on diversity and align those views with what is actually happening within the beauty industry and their own business.
Good working practices
What is best practice regarding equality & diversity?
Understand why your clients come to your business
Diversity and advertising in the beauty industry
When to ask for support and help
Understanding different skin tones, types and hues
This session looks at skin tones, hues and types by way of analysing tones rather than ethnicity. Most beauty practitioners are taught to place skin tones into geographic boxes. We obviate that myth and encourage our students to too.
Understanding different skin characteristics
Why darker skin tones tend to have fewer wrinkles
How to define the skin undertone
Avoid placing your client’s skin colour into a box
Makeup brands available for all skin tones
This session looks at makeup and skin care brands which are diverse by way of catering for all skin types and tones. We study the growth and global expansion of products available for all tones of skin.
We look at different types of foundations available for darker tones
Students are guided to do research and homework by the final session of this course
This session looks at the language used within the beauty industry by all industry professionals, students and educators. We look at verbal barriers including language and
How to practise the legal way
Full inclusive services for all types of clients
Over-confidence with language
Awareness & understanding
Makeup & beauty trends for darker skin tones
This session looks at past and present trends. Enabling you to understand trends, we show you the pros and cons of setting up your business to embrace all tones of women.
Definition of natural skin tones for darker skin
Why it is essential for your beauty business to understand the power of gaining confidence when dealing with skin tones different to our own
Myths about certain types of products used on darker skin tones
This session looks at different sectors influence the beauty industry. We look at why every practitioner should up their game. Influencers are considered experts in their respective fields and can have a huge impact on the buying trends of their fan base.
What is an influencer?
How to make consumers feel like they can trust your brand
Fashion designers & the beauty industry
Social Media – how it can make or break your business
The benefits of working with a blogger
Music industry impact on beauty
Celebrity alignment and endorsement
How to confidently grow your beauty business with your new knowledge
This session looks at how to review your business and increase your market share We look at the benefits of growing your beauty business by
Understand the importance of retraining
Thinking & acting outside the box
Clearly defining your market
Building trust and reputation
Reinventing and reinvesting into your business