Whether you offer long-lasting health and beauty treatments in the form of a relaxing spa, or provide lotions and treatments for customers to try in their own time at home, the relationship between your brand and your customers should never be underestimated! Whether you operate a spa or a more dedicated salon, there is definite value in introducing strands into your business to promote and provide make-up services to your clientele.
More and more spas are introducing make-up counters and services as something of an add-on service – people can therefore not only visit you to relax, unwind and detox, but can also try out something new that works for them long-term. Make-up counters enable your visitors to learn more about the products and techniques that work for their unique looks and their skin types and tones, meaning that they go away with both a professional consultation and – on many occasions – a handful of products they can use at home to replicate the in-salon or spa magic.
There’s a real benefit in this for you, too! Make-up counters help to strengthen the bond between business and customer – make-up and facial beauty can be an essential facet in any daily routine, and by offering such a service as part of your spa, you immediately increase your business’ value in your customers’ eyes. If you provide a superb service with great products and advice, you are opening yourself up to more return custom – and for your visitors, this means they can relax and go away looking and feeling their best from just one session. For your business, too, let’s not ignore this – it’s a great boost to your profits!
If your beauty or spa services could use an extra boost or twist to encourage renewed custom, why not consider adding in a make up strand or two? Let your customers feel great – and look great – with just a handful of tips and an enjoyable consultation.