Eryca in Africa

Who is Eryca Freemantle?

Global Beauty Ambassador, Eryca Freemantle has developed a prolific career for herself as a Celebrity Makeup Artist, TV personality, teacher, motivational speaker, product developer and business woman delivering industry specific intelligence at board level within the International marketplace.

Eryca’s Journey

Eryca survived a journey filled with adversity. Plagued by a catalogue of child and adolescent bullying, she is the survivor of depression, a near fatal car accident, a victim of hair loss, overcame a near leg amputation, bears multiple facial scars and a returning hospital patient and suffered recent crippling open back surgery, hip and jaw replacements.

Her remarkable journey has defined the woman she is today and how she relates to and defines the human spirit.

Eryca in Africa and across the Globe

Eryca, recent international judge for Miss Africa; watched by record-breaking audiences on DSTV across Africa says ‘the show set the standard for beauty across the continent’.

Interviewed by Forbes Magazine Africa, Eryca confirms that her “only ambition is to empower others, irrespective of their gender, to be the best they can be.”

Other prestigious interviews include those provided via CNBC, MNET Studio 53, Ebony Life TV, Bloomberg TV

International researcher for Unilever and Euromonitor, the Eryca Freemantle brand is endorsed by UKTI to increase cross-border business-to-business trade

Global Beauty Ambassador, Eryca Freemantle has developed a prolific career for herself as a Celebrity Makeup Artist, TV personality, teacher, motivational speaker, product developer and business woman delivering industry specific intelligence at board level within the international marketplace.

The abundance of Africa’s beauty and opportunity is something that Eryca Freemantle is all too familiar with. Her journey of exploration of the continent began in 2007 when Eryca went to Gambia her first visit to the African continent. Booked has the head makeup artist for a shot. Eryca knew she wanted to explore all opportunities this gem of a continent had to offer. Drawn to its vibrancy, energy and sheer beauty, Eryca started investing in projects across various markets on the continent.

In 2009 she was an invited guest of the British Government to represent UK in South Africa and was honoured to speak at the British High Commission in South Africa. During her time in South Africa she engaged with several premium international brands such Estee Lauder, Revlon and Elizabeth Arden. Choosing to focus on her passion, at the time, on creating beauty products specifically tailored for African women, she was able to provide valuable insights to these brands on how to understand the needs of women of colour.

This experienced enabled her to leverage her extensive experience and become a leading consultant for of these multinational entities. Eryca became the case study for The United Trade and Investment (now the DTI). Winning awards in both Africa and Europe, one such as the prestigious awards from Women 4 Africa & London College of Fashion.

Invited to Lagos, Nigeria by the UKTI – she was able to collaborate with some of the creative industry’s best, such as Mo Abudu CEO of Ebony Life, Obi Askia of Dragon Africa and Biola Aliabi former head of MNET. Eryca’s sought after skill and expertise in this market saw her presenting to the likes of leading Nigerian makeup brand House of Tara, which she partnered up with to deliver first master class in Nigeria. This lead to the British High Commission inviting her to give master classes to Nigeria’s leading makeup industry with the Creative Industry Association. Eryca’s career in Nigeria has grown from strength to strength – she became a TV presenter for Moments with Mo on Ebony Life, an international contributor to Genevie Magazine amongst many roles. Some of her other partners in this marker are; Social Media Week Lagos, Beauty Africa, Beat FM. Zaron, She Leads Africa, Nail Studio and Access Bank. Recently the international judge for Miss Africa competition. watched by 360million across Africa.

When interviewed by Forbes Magazine, Eryca was described as one of the inspirational women in the beauty industry – a woman to watch. Currently she sits on the advisory board for Makeup Ghana and SWAA – two prolific organisations on the African continent and will be working on several other projects.

Check out Eryca Freemantle FINAL UKTI CASE STUDY here.

Check out Forbes Article here.