Fashion and beauty is just about as fierce an industry as you can find in term of competition – if not fiercer than most – meaning that if you’re trying to make waves as an independent business owner or as a make-up artist, there are a few things you’re going to need to bear in mind to really get noticed.
Obtaining relevancy in this industry is so important – meaning that keeping an eye on what your competition are doing has never been more crucial. This being said, as a qualified make-up artist or beautician, you should never be afraid to step outside of the box and make your own waves. Originality is hugely valued in this industry – particularly by the consumer, and you only have to look at the success of ranges such as Rihanna’s Fenty Beauty to understand that.
You should also consider ways in which you could broaden your scope or your enterprise. You don’t have to stick to the same old channels – try mentoring others, working with those who need your expertise the most, or even working closely with certain brands to network and build alliances. These are all perfectly good ways to broaden your scope and to ensure that people start taking notice of what you can do.
Believing in yourself is so crucial – work online with others through social media by sharing ideas, tips and concepts – do not be afraid to reach out to your rivals and build mutual respect. Healthy competition is more about respect than it should be about rivalry – be the bigger brand and make approaches yourself, and you will be widely appreciated.
Sadly, there are no cut and dried ways to really make a splash in this industry – there is plenty of trial and error – but believe in yourself and your brand and you’ll go far.