If there’s anything that Rihanna’s ground breaking Fenty line told us in 2017, it was that diversity is something that should be celebrated – and that, above all, it should never be tacked on as an afterthought or as a gimmick. This rings true through the beauty industry to all corners – and its high time that more of an effort was made to ensure that all consumers of all creeds and colours were marketed to as standard – not as an afterthought.
There’s a huge market that is being missed out on by refusing to diversify – while you can easily market to the same audience with the same old products year in, year out, people are growing more and more confident in their own skin – and brands such as Fenty are really sweeping up with their standardised approach to diversity in skin tones and colours. It should also be noted that encouraging and appealing to diversity can be tackled across all manner of beauty products and skin care treatments – not just make-up. What’s stopping bigger names from branching out? It does seem rather odd in a world that is supposedly growing more inclusive as the days go by.
Diversity should no longer be treated as a tick box or as something that needs to be adhered to for statistical purposes – it’s something that should be celebrated, and not as a fashion statement or as a gimmick. The beauty industry on a whole is seemingly slow to pick up on the way that society is moving forward – and with only Rihanna and her fabulous Fenty range really leading the way, it’s stunning that there aren’t more big names lining up to compete. From shampoo to skin care and more besides, all manner of skin, shades and colours can benefit from some of the best products on the market – it’s high time that big name brands step into 2018 with renewed vigour, and to approach inclusivity as something to be proud of, not to shy away from.